I was commissioned by Jenna Laurenzo to both design a logo and create an
animated introduction for her new production company, Fair Lila Films. 

With Laurenzo's creative concepts and PT Walkley's sound design, this was the final result.

 
 

THE PROCESS

 

Step 1: THE LOGO

 

As Jenna so beautifully put it, the idea behind her first vision of the animation was for it to "...always serves as a reminder that energy put into work & storytelling can only be done with focus, intention, and aiming for the stars. But in the release of the arrow, we have to let go, and trust the dust will settle as it should."

Having that as our initial inspiration, we wanted to create a logo that could from the burst of a massive star.

 
 
FLF_LOGO
 
 

Step 2: THE ANIMATION

This piece required a mix of a mix of hand-drawn, 2D, and 3D animation in Adobe Animate and AfterEffects.