I was asked to create a logo and animated intro for the production company, Fair Lila Films.
As Jenna Laurenzo, the own of the company, so beautifully put it, the idea behind her first vision of the animation was for it to "...always serves as a reminder that energy put into work & storytelling can only be done with focus, intention, and aiming for the stars. But in the release of the arrow, we have to let go, and trust the dust will settle as it should."
Having that as our initial inspiration, we wanted to create a logo that looked like it had burst from a massive star.
This piece required a mix of hand-drawn 2D and 3D animation.